Cousins from Louisville, KY, Gretchen Black and Natalie Gerlack were born into a family of creative women. Their shared love crafting and dressing up is what sparked them to create Lulubelles. 

Gretchen and Natalie love finding one-of-a-kind treasures and want to share their rare find creations with you.

Lulubelles. A little shabby.
A lot chic. 100% stunning.

Whether you’re going to the Kentucky Derby, waiting in the carpool line or hitting the town with your girls, we design and hand-craft jewelry looks for any occasion.

You deserve to feel fabulous everyday!

Which Lulu are you?